A Brand-New Waterfront Destination Just 15 Minutes from Sanur

By now, every family staying in Sanur already knows Icon Mall well. As the first and one of the largest shopping centers in the area, it has long been the go-to spot for a cool, air-conditioned afternoon of shopping, entertainment, and family-friendly fun. From clothing stores to arcades and a cinema, Icon Mall has given families a reliable place to relax together, keep the little ones entertained, and shop without ever having to travel far from the beach.

But the shopping scene in Sanur has just expanded in a truly exciting way. A brand-new destination has officially opened not far from Prime Plaza Suites Sanur, bringing something Bali has never had before: Sira Village – Grand Outlet Bali.

Getting there is refreshingly easy. From Sanur, it takes only about 15 to 20 minutes by car along the Ngurah Rai Bypass to reach the Kura Kura Bali area in Serangan, connected directly to the mainland by bridge. With spacious on-site parking and full accessibility for ride-hailing apps and local taxis, a trip to Sira Village fits effortlessly into any family's holiday plans.

What makes Sira Village truly special is its concept as a waterfront lifestyle village, rather than a typical enclosed mall. Spread across 4.7 hectares right on the seafront, the entire space is open-air, green, and completely walkable. It's the perfect setting for strolling hand in hand or pushing a stroller along the promenade without ever feeling boxed in indoors. Sira Village is also designed to be family- and pet-friendly, with outdoor activity zones, a scenic seaside pedestrian walkway, and relaxed communal areas where children can move, play, and explore freely in the fresh sea air.

Of course, shopping remains at the heart of the experience. Sira Village brings together more than 100 global and local brands under one open-air setting, including familiar names like Adidas, Kidz Station, Calvin Klein, and Lacoste, alongside local labels, local handicrafts, and cultural performances staged in dedicated areas, so you can enjoy an authentic cultural experience while ticking off your holiday shopping list. Beyond the storefronts, the village offers something rarely found at other shopping destinations: a traditional Jukung boat tour, gliding along the canals of Kura Kura Bali for an experience that's as educational as it is fun for curious young explorers. And when it's time to unwind, the waterfront dining options along the bay and canals serve up delicious meals with calm sunset views you simply won't find at Sanur's Icon Mall.

For families staying at Prime Plaza Suites Sanur, this means the best of both worlds is now within easy reach: the convenience of Icon Mall for a quick shopping errand or a bit of indoor entertainment, plus the open-air charm of Sira Village for a full day of adventure, shopping, and seaside beauty. Two wonderfully different shopping experiences, both just minutes away from where you rest each night in Sanur.